src='https://liquidmarmalade.com/wp-content/uploads/2020/08/Ears-Eyeballs. -August-2020.-vol-27-1-300x424.png' alt='weather channel and fox vie for streaming eyeballs' title='weather channel and fox vie for streaming eyeballs' />.
- #WEATHER CHANNEL AND FOX VIE FOR STREAMING EYEBALLS SERIES#
- #WEATHER CHANNEL AND FOX VIE FOR STREAMING EYEBALLS TV#
- #WEATHER CHANNEL AND FOX VIE FOR STREAMING EYEBALLS FREE#
#WEATHER CHANNEL AND FOX VIE FOR STREAMING EYEBALLS FREE#
A team of local meteorologists in a small number of cities to start with, along with climate journalist Eric Holthaus, will produce a combination of free and premium content about the weather and adjacent topics, such as climate change. Twitter’s attempt at all of this, meanwhile, is the newsletter-centric offering Currently. The company’s early projection is for the new streaming service to have some 30 million subscribers by the end of 2026.
#WEATHER CHANNEL AND FOX VIE FOR STREAMING EYEBALLS SERIES#
Shows about climate change are in the works, too, including a documentary series called Frozen Gold about miners in Greenland (where melting ice makes it easier to find deposits of minerals and ore). Which is why the Weather Channel also retooled its morning program lineup recently, putting more of an emphasis on telling stories and not just, well, reporting the weather. It also lines up nicely with a growing awareness that climate change deserves much more concentrated attention and resources from media operations. To be sure, the increase in attention is not attributable only to the weather - or, rather, to specific weather conditions from one day to the next. While over at the Weather Channel? A 7% increase. Over the first six months of this year, the average viewership at Fox, CNN, and MSNBC plummeted almost 40% from the same period in 2020. Viewers are pretty much completely over election news and are fast losing interest in the post-Trump political landscape. And it’s obvious what the media giants think (or hope) is possible here. Some big bets are riding on the answer to that question.
But if you’re in, say, Memphis, and already happily following the weather content produced by MemphisWeather.Net, are you really going to start paying Twitter for its service when your local needs are already being met now? The Weather Channel For one thing, you’re not getting the same content across all those services. Among streaming consumers, for example, there’s no doubt sufficient appetite to pay for Netflix as well as Disney+, HBO Max, Apple TV+ and more. I will be curious to see how well it performs, though, given that so much valuable weather information is already available free of charge on the platform.”Īnd not to mention the fact that the potential for overlap between these services might end up being something of a dubious prospect. Since Twitter has to make money to remain viable, monetizing the service using its new features is probably a natural step. “In fact, a few loose organizations of weather-related accounts on Twitter have already occurred organically and have been well-received. “While Twitter has always excelled at breaking news, the ‘breaking’ nature of extreme - or even inclement - weather falls right into its wheelhouse as well, so I’m more surprised that this is just now occurring. “I’m honestly not surprised to see a service (like Twitter’s) being offered,” Proseus told me. They fire up either Proseus’ mobile app or the social media presence for his DIY operation, MemphisWeather.Net.
#WEATHER CHANNEL AND FOX VIE FOR STREAMING EYEBALLS TV#
And it’s the reason why, when skies get dark in Memphis, so many of the digitally savvy don’t instinctively reach for the TV remote anymore to switch on the local news. It’s as seemingly recession-proof of a news model as it gets, since peoples’ interest in what’s going on outside will surely never wane. Years ago, in fact, this Memphis-based weatherman had already cottoned on to the inherent potential in offering tailored weather news to an audience that you assemble yourself, free of the strictures and broadcast imperatives of a corporate overlord. Long before Twitter announced in June that it’s launching a subscription-based local weather service - to capitalize on the way users flock to the site during events like weather emergencies - meteorologist Erik Proseus had already spent years conditioning tens of thousands of Internet users to do that very thing. A weather presenter, explaining the latest forecast.
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